Every website owner wants to rank as high as possible for any term.
The challenge is that you can’t actually rank for every relevant term in your industry. Effective keyword research and a corresponding Keyword Strategy will identify words that have the highest search and the lowest, beatable competition. Then you target those specific terms by placing them strategically on- and off-page all over your website. The sooner you gain traction with these terms, the sooner search engines associate your site with additional keywords and phrases.
Here are two Keyword Strategy options for your website:
Keyword Strategy for your website pages
Whether you are building a brand new website or wish to improve your rank on an existing site, use the keywords that will get the job done. I deliver 5 to 7 top level keywords/phrases, including several supporting terms for your on- and off-page website content. I can add these keywords to your site or deliver them to you with instructions on how to do it yourself.
Powerful search engine optimization begins with using just the right keywords in just the right places.
Keyword Strategy for your blog
The regular addition of fresh, relevant content is one of many factors that affect rank. The best way to accomplish this is to blog. Before you throw your hands up in despair, let me assure you that blogging can be as simple as a short post with several photos – or 300 words of text with an image. Incorporate keywords into a blogging strategy to ensure your efforts are productive, efficient and effective.
A Blog Queue is your keyword-rich strategy to effective blogging. It gives you practical guidelines for blogging, the keywords to target and how to actually use them in your writing.
With both options, I give you a report three months later that includes the number of visitors to your site, traffic flow through the site and the number of impressions/clicks for your ten highest ranking keywords.
Mary Ellen Baker is a rare combination of keyword research sage, professional design creative, and data-driven web developer all in one easy to work with human being.
Portland Internet Design
Ready to Get Started?
Call me at 503-380-8031 or click the button below to fill out the contact form.