Visitors in 2016 are more impatient than ever and will not often wait while overly large images load. Save your bounce rate, keep your bandwidth down and make everyone happy by optimizing the size and dimensions of your images.
Think of your domain as a personalized license plate. If the letters/numbers are available and you’re willing to pay for it, it’s yours! Website hosting is like the fuel in a car that has your personalized license plate. Once you buy a car (ie your website), as long as you keep it maintained and full of gas (hosting), you can go anywhere (ie the internet.)
Video files are generally quite large and will eat up a ton of bandwidth. This can slow down the load time of your website and cause your visitors to wait while the video downloads or streams to their computers. To avoid that, many people host their videos elsewhere. Find out how to host videos on YouTube and embed that link into your WordPress site here.
This post is for clients who are looking for easy directions to view the data in their Universal Analytics (formerly called Google Analytics) account. You will need to have the login info for your Google account.
GWT refers to Google Webmaster Tools. This is a free resource that can be used to make sure that Google can access the content on your site. You can also see which queries are bringing up your site in search results and which queries generate the most clicks as well as who is linking to your site.
At the end of February, I went to SearchFest – Portland’s annual digital marketing conference. There were speakers from all over the country giving their insight into the most up-to-date strategies for online search marketing. I had many great takeaways including information about the next Google algorithm update and the role that Yelp seems to [Read more…]
G+ is Google’s social media platform. It was launched in 2011 by invitation-only. G+ followed an earlier but short-lived attempt into social media called “Google Buzz.” The G+ Choices: Google+ Profile This is a social place where an actual person can engage in the same way as the other social networks. A G+ profile page [Read more…]
WordPress, your Theme, and the plugins used on your site are constantly being updated by the people who develop them and every update improves on the previous version. Good plugin or Theme developers are paying attention to the feedback/bug reports from his or her fans and make modifications accordingly. Read more here.
Search Engine Optimization is all the things that are done to increase the visibility of a website in organic search. Sites that show up higher in results will get more traffic than ones that are farther down the search page. Generally speaking, a ranking of 1 – 10 means your site is on the first [Read more…]
Trackbacks and pingbacks are ways in which you can notify another blog writer (let’s call her Ms. X) that your newly published post is linking to her content. In order to work, both sites need to have the trackback/pingback feature enabled and Ms. X will need to approve the link back to your site. If [Read more…]